Staring at a blank page does not make a development or communications plan flow from the tangled recesses of my brain.

Getting It Down On Paper

One Year

A year ago today, I headed back to work after a nice long 10 day break from a workplace where I really didn’t thrive. I got up early, and dove right into planning my annual gala. Emailing and talking with committee members super early, my boss was quite taken aback to see me in the office so early.

Because she was going to fire me that day.

It was the first time I’d ever been fired. Fact is, the job was not the right fit from the second day. OK – maybe even the first day. My co-workers were great, but the Director and I had completely opposite personalities, and I think I scared the crap out of her. I remember sitting in her office one day when she was undoubtedly berating me for something she felt she could have done so much better, and I held eye contact through the whole meeting. I had nothing to be ashamed of – I did my job, we were successful, but I did it differently than she might have, and she wanted to let me know that was unacceptable. At one point, she asked me if I understood, and I said yes. She said she didn’t know what I was thinking because I was just looking at her. I think she wanted to shame me and she couldn’t. At all.

Getting fired, like so many people say, is the best thing to happen to me.

I had been trying to get out of that job for literally 25 months. I actually had an interview that afternoon. I went in there, somewhat pleased that I had now experienced all ends of the employment spectrum. Having been laid off at the height of the recession, I knew I’d find something quicker this time, and I knew a lot better than to settle for the first offer that came, were there any hesitation, as there was before.

Most importantly, I forced myself to admit something I knew, but didn’t note as important as it should be. Culture. I know how I work best, and I need to work somewhere and with people who are comfortable with me. I probably ask more questions of a potential manager about what they would expect from me, how they work, and their strengths and weaknesses, as they ask of me.

In the year that has passed, I’ve been in a great role where I have been able to utilize my skills and the most fun has been developing a coordinator by empowering her and making sure she is learning in her role. I am a happier person, and so many people can see that – it’s both mentally and physically visible.

Part of me regrets not going off on that miserable director, but I knew it wouldn’t serve me any good. I still think of her, especially when I get in a large donation, or I do something, such as share a story on our mission on social media, about which she would disapprove, and I smile. She bent me, but certainly didn’t break me, and I am a much better person for surviving 25 months of hell. I’m more confident and I have proven to everyone I know (and others I don’t) that I am a skille, successful development and communications professional.

Sponsorship is Not a Donation.

In applying for positions, I’ve come across a few postings asking me to do a little work along with sending the requisite cover letter and resume. Depending on this position and the scope of the work,  I completely understand this. When I say scope, I am calling out a very large national health plan that  wanted candidates to provide an entire communications plan prior to even getting an interview. I felt that was a little out of scope to obtain a phone screening, but that’s just me.

I am working on a sponsorship proposal letter for a wonderful foundation out of Boulder. I don’t mind their asking for a sponsorship letter – it’s a letter, and for a sales and development professional, they should be second nature and pretty much like a cover letter. But it got me thinking – there is a big difference between a sponsorship letter/proposal and a development letter to a potential donor.

Sponsorship is a business proposal. The bank, law firm or restaurant is looking for something in return. You had better know what you have to offer them in return for their purchase of advertising.

  • Value Proposition – what are you offering – why should they get involved. This had better be more than a good feeling that they are helping the community – that’s asking for a donation.
  • What is your demographic – does it match the group they wish to reach?
  • What can you give in return for their sponsorship? Have you built value in return? Is it is special event with goodie bags? Where will their logos be placed?
  • Can you execute and over-deliver on what you’ve promised?

Donations are different – you are asking for cash and in return, you will give that person, company or group, well, nothing except perhaps a tax break and the feeling they have made a difference in the community. There’s nothing wrong with that at all – I love asking for donations and telling a story about the organization, the work and the mission. It’s just not sponsorship. Don’t spend three pages explaining how wonderful your org is to the marketing director of a bank unless you are recruiting them to your board (and that should be done in person, anyway). If you want their company to sponsor something, show the return on investment.

Donation letters can be longer, though I still prefer short and sweet. They too should have a call to action, and the development professional should follow up as any sales person would, but the donor letter should have slightly different components.

  • Case Statement or Statement of Support – this should be institution-wide – the reason anyone – a volunteer, funder or individual would want to get involved.
  • Impact in the community – who, what, how and where are you helping? How many are helped by the work of your org?
  • What will their donation do? What is their impact?

Follow up with both a donor and sponsor can be similar – it’s OK to tell a sponsor the impact their sponsorship made in the community, but just make sure you also include a recap, including photos if possible, of their branding. The follow up with a donor or sponsor will increase engagement, and ideally increase their investment.

Transferable Skills

I’ve been in non-profit fundraising for the better part of a decade, a job I refer to as “sales with a conscience.”  As I think about what I want to be when I grow up, I still get drawn to private sector sales.

What I have generally found, however is that recruiters don’t see a connection. They are sure I can’t prospect or cold call, or make a close.  Well, here’s some food for thought about that.

  • Fundraising is closer to selling a service. The donor doesn’t take home anything at all, except a good feeling, and maybe a tax deduction. There’s no WIFM statement that works to close a major gift.
  • Individual donor prospecting is the same process as B2B prospecting. Sometimes you have a warm lead – they’ve attended an event or made a small donation, but you still have to find out WHY they want to give. They may not have a pain themselves, but for some reason they relate to the pain you are trying to solve, be it a disease, hunger, or education.
  • There is little lead generation (sales 2.0) opportunity in non-profit fundraising. Instead of hosting a webinar on how to best manage data or lead scoring,  development professionals  tell stories of lives affected by their work.  There’s not a white paper to register for and download to share with colleagues – just a warm feeling of making a difference.
  • E-Mail Marketing and lead scoring are the same in the private and non-profit sector. Perhaps not so many non-profits use email marketing and lead scoring as well as B2B companies, but there’s definite potential, and  some savvy non-profit organizations are now seeing this. I’d love to see more non-profits look at their site stats and score prospects by more than just a traditional wealth overlay!
  • Closing is closing. Whether your customer is buying a car, implementing a learning management system, donating cash for a new wing of a hospital or a new literacy program. The program is probably the hardest of all three – like a service – there isn’t that tangible. I’d at least get to cut a ribbon and eventually see my name on a hospital wing in a capital campaign.  It comes down to the fact that people want to be asked. It’s why they give – be it blood, cash or participate in a webinar. Having done both, there is as much, if not more more anticipation, timing and yes, fear asking a donor for a five or six figure gift than asking a Fortune 500 company to buy your new SaaS.

Skills are transferable – if the person with those skills can relate to the values of your private sector organization.

And for the requisite shameless self promotion – my skills are very, very transferable. I can prospect, cultivate and close in any industry. I’ll sell you a car, a mentoring system, or get you to help end childhood hunger.  Let me show you.

Management 101

I just finished “Predictable Revenue” by Aaron Ross and Marylou Tyler, in anticipation of a meeting this week. It’s a primer on sales prospecting and a great read for managers and sales folks alike.

One point struck home with me, which Ross and Tyler actually attributed to “First Break All The Rules: What The World’s Greatest Managers Do Differently.” It’s by no means rocket science, but it pretty much summarized what I look for in a manager, and what I really haven’t experienced in quite some time.

1. Do I know what’s expected of me at work?

2. Do I have the materials and equipment I need to do my work right?

3. At work, do I have the opportunity to do what I do best every day?

4. In the last seven days, have I received recognition or praise for good work?

5. Does my supervisor, or someone at work, seem to care about me as a person?

6. Is there someone at work who encourages my development?

7. At work, do my opinions seem to count?

8. Does the mission/purpose of my company make me feel like my work is important?

9. Are my coworkers committed to doing quality work?

10. Do I have a best friend at work?

11. In the last six months, have I talked with someone about my progress?

12. At work, have I had opportunities to learn and grow?

 

The first six points speak to the role of the manager, and the latter six to employee satisfaction. And wow – it is exactly what I think about in job searching. When I meet with potential employers, I make it clear I am interviewing them as much as they are interviewing me. I want a manager who recognizes my work and wants me to succeed. I don’t need to be best friends with my manager, but one who cares about my life and ensures I have a good work/life balance would be ideal. And being able to excel – removing “systemic” barriers to allowing employees to use their skills is imperative to me.

I’ll do my best to keep the top six in mind as a manager, and I already use the last six, perhaps not in those exact terms to judge my satisfaction.  And I’ll have some questions to ask in my meeting this week!

Another Great Term In Job Descriptions

There is always the “other duties as assigned” line at the bottom of a job description, but today I got a huge kick after repeatedly seeing  ”desire to succeed” as a qualification for a job. Really?

I know there are people who do not care if they succeed, but I seriously doubt those folks are even looking for jobs. I don’t think there’s a lot of job seekers who are thinking, “Gosh, I want to fail!” Just sayin’.

A friend posted this on Facebook, and I had to “steal it.”

Do not become subservient. Do not dwell on every tiny setback in the course of pursuing your chosen path. To do so would be foolish. Victory or defeat is determined by our entire lives. Moreover, our final years are the most crucial. What is enviable about the pretentious rich? What is great about conceited celebrities? What is admirable about political leaders who gained their positions of power by treating others with contempt? Dig right where you stand, for there lies a rich wellspring! – Daisaku Ikeda

Worst Interview Question. Ever.

About two months ago I was asked what I think is the worst interview question ever.

“Describe a time when you went above and beyond.”

Really? In customer/donor relations going above and beyond is what I do every day. I want each donor, volunteer, event attendee, committee member, and staff person to feel as though I have given them great service – what they service. Service that they deserve. So what would be above and beyond that?

I was completely stumped. I came up with something about working every angle possible to ensure we had enough wine for our event when one distributor couldn’t fulfill the entire donation commitment. But that’s not above and beyond, that’s making sure my event went off without a hitch. I used to do a few extra personalized mailings to thank and recruit blood donors, but I don’t think that’s above and beyond either.

It’s just doing a good job, and taking pride in my work. Perhaps that’s not so easy to find nowadays.

Infographics

So I thought I’d try a new infographic resume, just to see what it would look like.  I am far from a graphic designer, so I have been playing with all of the apps out there. None seems perfect, of course – I’d prefer one that focused mostly on my experience and skills more than my “job timeline,” however, here are a few links to the ones I’ve been messing with.  I’ll be trying another one this evening (Kinzaa) that requires a bit more work to put it together – it may be the best one out there for that reason.

Here’s the link to my cvgram.me infographic. It’s not as flexible as I’d like in that I can only put two quotes on the page, and I’d move my skill chart higher on the page.

Here’s my vizualize.me page – I love the quotes but don’t love the simple skill listing.

Finally, here’s the Brazen Careerist’s Facebook App page. It’s by far the most simple – kinda like Facebook itself.

Being Direct vs Being a Jerk

The Daily Beast posted the classic story on the perception of women in the workplace when they are assertive, direct and less apologetic. The results – women who cut out the niceties such as Please, Thanks and I’m Sorry often get more respect in the workplace – to a point. Push that assertiveness to the point of being disagreeable, and it will come back to bite women. But not men.

I see why being assertive works. Completely. It makes total sense. If it’s my job to delegate something, and your job to do it, I really don’t need to say please and thank you, nor should I be apologetic for tasking you. That’s doing my job, not being mean. And yet, I still nearly always sign my emails with a Thank You, and look for a “Please” from my manager and colleagues when they would like me to do something. I rarely get this from my manager (nor a thank you), and I find it incredibly aggravating.

I guess I am a sucker for being polite. When a greeter in a store opens the door, or wishes me a good morning, I always return the salutation, or look them in the eye and say thank you. It’s not pandering, or being meek, it’s being NICE. My mother the psychotherapist would call it co-dependent. I still call it being nice.

Interestingly,  when males fight or bully others it is more physical and direct. Female bullying is often referred to as “relational” bullying, and we fight on a much more emotional plane. Sociologically, women make “everything” a  relationship (I know, major generalization).

I’ve succeeded throughout my career because I am great at building relationships, and caring about my customers. Within those relationships I am appreciative and of course polite, but I am also direct and clearly define my expectations. That is why I succeed. It’s how I am able to increase sales, close long-standing business in the pipeline and affect customer (donor) loyalty. I make the ask – I don’t apologize for it at all.

One afternoon with my colleagues waiting to go to lunch and literally lined up at my cubicle, I asked my process champion at UPS what it would take to get them a contact. Nothing more, nothing less. She right then said she would purchase the product at XXX price, and I should get her a contract that day. My boss’ eyes just about popped out of his head when he heard me openly ask for the sale (we were not usually that direct), but of course he was terribly pleased with the result. And of course, I thanked her at the end of the call!

Clearly, there is a place for direct communication. Things get done when you say what you need to say. But there’s no excuse for not thanking someone for their contribution or assistance. And  there’s no need to demand things rudely when a simple “please” will go so far in their mind.

And on that note, thank you for reading, and oh, please help me find a job!

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